Small Changes for Big Rewards!
Altering the strategy of an email marketing campaign to generate more than $15k of new funding!
Nothing makes us happier than helping out non-profits succeed in their funding efforts. Which is why we were happy to volunteer our time to help Raphael Health Center, an Indy-based non-profit that provides medical care for those in need. With COVID-19 rocking the entire community and making it difficult for the center to provide care, a desperately needed email fundraising campaign was created.
Tracking Pixel was able to help by altering some content, including interactive elements in the email, and other tweaks like email timing to produce the largest funding effort the non-profit had ever seen for a similar effort. The efforts generated over $15,000 in donations.
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"You ROCK!" sums up how the RHC team felt with the results of the campaign, and we feel the same way about them!