Adapting to a Changing Environment
COVID-19 changed the way many businesses operated. Juncos Racing, a leader on the elite levels of professional motorsports, found themselves without a viewership, nor the ability to race due to the outbreak of the virus.
Shifting strategies to a digital format, the racing team decided to jump into the digital realm of Simracing - creating a coaching platform that could build the skills of Simracers with their years of real-world experience.
However, they needed a portal to communicate this change of service. That's where Tracking Pixel stepped up and provided a gamer-focused website. Visuals and fun graphics were important, but also making the site still clean and